The Role of Google’s Core Web Vitals in SEO
Google has more than 200 ranking factors, but not all carry the same weight. The most important ones are user-centric metrics like page loading speed, mobile-friendliness and the absence of intrusive interstitials. Websites that meet these requirements are loved by Google, and they’re rewarded with organic search visibility above sites that don’t. This is the logic behind the upcoming Google Page Experience update, which will factor in Core Web Vitals as a significant SEO ranking signal. While there are many ways to improve a website’s performance, the best way to get started is with Google’s free online tool, PageSpeed Insights. The tool provides a report that shows the current state of a webpage across desktop and mobile devices. The results are broken out into Good, Needs Improvement and Poor, with specific recommendations on how to improve each one. Pagespeed Insights reports on the lab and field performance of a page,…